Welcome to JooJoo Kids. Our story began 25 years ago when our founder, Roya Motamedi, opened a children's boutique in Saratoga, California. She had always had a passion for fashion and a love for children, and she quickly became known for her unique and stylish clothing options for babies and toddlers.

After 25 successful years in the boutique business, Roya decided it was time to try something new. She teamed up with her daughter, Nasime, who had always loved helping out in the boutique and had a natural talent for design and business. Together, they decided to launch an online children's clothing company, JooJoo Kids.

Roya is known for her warm and friendly personality, and she always goes out of her way to make children feel special. Whether it's by offering them a treat or by chatting with them about their favorite toy, Roya's love for children shines through in every interaction.